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Working Backwards vs Other Product Frameworks

How Amazon's Working Backwards method compares to Lean Canvas, Design Thinking, Lean Startup, and the PRD - and when to use each.

  • PR/FAQ vs PRD: What's the Difference?

    A PR/FAQ decides whether to build something; a PRD specifies how to build it. Here's how the two documents differ and how they work together.

  • Working Backwards vs Lean Canvas

    Working Backwards uses a narrative press release to decide what to build; Lean Canvas maps a business model on one page. Here's when to use each.

  • Working Backwards vs Design Thinking

    Design Thinking diverges to explore many solutions to a user need; Working Backwards converges on one and tests it in writing. Here's how they fit together.

  • Working Backwards vs Lean Startup

    Lean Startup validates through build-measure-learn cycles in the market; Working Backwards validates on paper before building. Here's when each fits.

  • Working Backwards vs Business Model Canvas

    The Business Model Canvas maps how an organization creates and captures value; Working Backwards decides whether a specific product is worth building. Here's how they differ.

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Working Backwards is an independent tool from The Resonance. It is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., Working Backwards LLC, or the authors or publisher of Working Backwards: Insights, Stories, and Secrets from Inside Amazon. Amazon, Kindle, Prime, Alexa, and AWS are trademarks of Amazon.com, Inc. or its affiliates, referenced only to describe the methodology’s origin. All other trademarks belong to their respective owners.