This Privacy Notice describes how The Resonance (“we”, “us”, or “our”) may collect, use, store, process, and share your personal information when you use our services (“Services”), including when you:
- Visit our website at https://workingbackwards.theresonance.studio or any website of ours that links to this Privacy Notice
- Use Working Backwards, a web-based tool that helps users apply a customer-first product planning process inspired by Amazon's publicly discussed working backwards approach
- Submit product, business, customer, market, or strategy information through the Service
- Receive generated outputs such as a verdict, press release, FAQ, PRD, or related product planning materials
- Engage with us in other related ways, including forms, communications, marketing, events, or customer support
Working Backwards is an independent web application. It is not affiliated with, endorsed by, sponsored by, authorized by, or otherwise connected to Amazon.com, Inc. or any of its affiliates.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services.
Summary of Key Points
What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with the Services, the information you choose to provide, and the features you use.
Do we process sensitive personal information?
We do not intentionally collect or process sensitive personal information. Please do not submit sensitive, confidential, regulated, or highly personal information into the Services unless you are authorized to do so and understand the risks.
How do we process your information?
We process your information to provide, improve, and administer the Services, generate your requested outputs, communicate with you, maintain security, prevent fraud or abuse, and comply with applicable law.
Do we share your information?
We may share information with third-party service providers who help us operate the Services, including hosting providers, analytics tools, email providers, form tools, CRM systems, and AI service providers.
Is this an official Amazon product?
No. Working Backwards is an independent tool. It is not an official Amazon product, training, certification, or service.
Table of Contents
- What information do we collect?
- How do we process your information?
- What legal bases do we rely on?
- When and with whom do we share your information?
- No affiliation with Amazon
- Third-party websites and services
- Cookies and tracking technologies
- Artificial intelligence features
- Social logins and third-party authentication
- How long do we keep your information?
- Do we collect information from minors?
- What are your privacy rights?
- Controls for Do-Not-Track features
- United States privacy rights
- International users
- Security
- Updates to this Privacy Notice
- How can you review, update, or delete your data?
- Contact us
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you voluntarily provide to us.
We may collect personal information when you use the Services, submit a form, generate an output, download materials, express interest in our products or services, contact us, or otherwise interact with us.
The personal information we collect may include:
- Name
- Email address
- Company name
- Job title or role
- Business or product information
- User inputs, prompts, answers, and responses submitted through the Service
- Generated outputs created through the Service
- Communication preferences
- Any other information you choose to provide
Product and business information you submit
The Services may ask you to provide information about your business, product idea, customer, market, problem, solution, risks, competitors, pricing, strategy, or roadmap.
This information is used to generate your requested outputs and improve the quality and functionality of the Services.
You are responsible for ensuring that you have the right to submit any information you provide. Please do not submit confidential, proprietary, regulated, or sensitive information unless you are authorized to do so and understand that it may be processed by third-party service providers involved in operating the Services.
Information automatically collected
In Short: Some information is collected automatically when you visit or use the Services.
We may automatically collect certain technical and usage information when you visit, use, or navigate the Services. This information may include:
- IP address
- Browser and device characteristics
- Operating system
- Language preferences
- Referring URLs
- Device name
- Country or approximate location
- Pages viewed
- Features used
- Date and time of access
- Usage patterns
- Error logs, diagnostics, and performance data
This information is primarily needed to maintain the security and operation of the Services, troubleshoot issues, understand usage, and improve performance.
2. How Do We Process Your Information?
In Short: We process your information to provide, improve, and administer the Services, communicate with you, maintain security, and comply with law.
We may process your personal information for the following purposes:
- To provide and operate the Services
- To generate your requested Working Backwards outputs
- To personalize or improve your experience
- To save, display, deliver, or allow you to download your outputs
- To respond to inquiries and provide support
- To improve website performance, usability, and product quality
- To understand how users interact with the Services
- To troubleshoot bugs, errors, or technical issues
- To prevent fraud, abuse, or misuse of the Services
- To protect the security and integrity of our systems
- To send service-related communications
- To send marketing or promotional communications, where permitted by law
- To manage leads, customer relationships, and business development
- To comply with legal obligations
- To protect our rights, users, systems, and business operations
3. What Legal Bases Do We Rely On?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal basis to do so.
Depending on your location, we may rely on one or more of the following legal bases:
Consent
We may process your information if you have given us permission to use your personal information for a specific purpose. You may withdraw your consent at any time.
Performance of a contract
We may process your information when necessary to provide the Services you request or to fulfill our obligations to you.
Legitimate interests
We may process your information when we believe it is reasonably necessary to operate, improve, secure, and promote our Services, provided those interests do not override your rights and freedoms.
Legal obligations
We may process your information where necessary to comply with applicable laws, regulations, legal processes, or governmental requests.
Vital interests
We may process your information where necessary to protect someone’s safety or prevent harm.
5. No Affiliation With Amazon
Working Backwards is an independent web application.
References to Amazon, Amazon’s working backwards approach, PR/FAQ, press release writing, customer obsession, or related product development concepts are provided for descriptive and educational purposes only.
We are not affiliated with, endorsed by, sponsored by, authorized by, or otherwise connected to Amazon.com, Inc. or any of its affiliates.
Amazon and any related names, marks, or references are the property of their respective owners.
The Service does not provide official Amazon training, certification, documentation, approval, or advice. Any outputs generated by the Service are for informational and planning purposes only and should be reviewed, edited, and validated by the user before being used for business, product, legal, financial, or strategic decisions.
6. Third-Party Websites And Services
In Short: We are not responsible for the safety, privacy, or practices of third-party websites or services.
The Services may contain links to third-party websites, tools, platforms, content, or services that are not owned or controlled by us.
We do not make any guarantees regarding third-party websites or services, and we are not responsible for any loss, damage, or privacy issue caused by your use of third-party websites, services, or applications.
When you leave our Services or interact with a third party, their own terms and privacy policies apply.
8. Artificial Intelligence Features
In Short: We offer features powered by artificial intelligence, machine learning, or similar technologies.
As part of the Services, Working Backwards may use AI-powered tools to help users turn product and business inputs into structured outputs, including but not limited to:
- Product verdicts
- Press releases
- FAQs
- PRDs
- Strategy summaries
- Product planning documents
- Customer, problem, and risk assessments
We may provide these AI features through third-party service providers, including AI model providers. Your inputs, outputs, and related usage information may be shared with and processed by these providers to enable your use of the Services.
You should not submit sensitive, confidential, regulated, proprietary, or highly personal information unless you are authorized to do so and understand that it may be processed by third-party service providers.
AI-generated outputs may contain errors, omissions, inaccuracies, or incomplete information. The outputs are provided for informational and planning purposes only. You are responsible for reviewing, editing, validating, and deciding whether to rely on any output generated by the Services.
We do not guarantee that any output will be accurate, complete, legally compliant, commercially viable, or suitable for your specific needs.
10. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes described in this Privacy Notice unless otherwise required by law.
We retain personal information only for as long as reasonably necessary to:
- Provide the Services
- Deliver or maintain your outputs
- Respond to inquiries or support requests
- Manage customer relationships
- Improve product quality and performance
- Comply with legal, accounting, tax, or reporting obligations
- Resolve disputes
- Prevent fraud, abuse, or security incidents
- Enforce our agreements and protect our rights
When we no longer need your information, we will delete, anonymize, or securely store it in accordance with applicable law and our internal practices.
11. Do We Collect Information From Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit, or market to children under 18 years of age, or the equivalent age as specified by law in your jurisdiction.
By using the Services, you represent that you are at least 18 years old or the age of majority in your jurisdiction.
If we learn that we have collected personal information from a minor, we will take reasonable steps to delete that information.
12. What Are Your Privacy Rights?
In Short: Depending on your location, you may have rights that allow you to access and control your personal information.
Depending on your country, state, or region of residence, you may have the right to:
- Request access to the personal information we collect about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Restrict or object to certain processing
- Request data portability
- Withdraw consent where processing is based on consent
- Opt out of marketing communications
- Opt out of certain types of data sharing or processing, where applicable
- Lodge a complaint with a data protection authority
To exercise your rights, please contact us using the contact information at the end of this Privacy Notice.
Marketing communications
You may opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or contacting us directly.
Even if you opt out of marketing communications, we may still send you service-related messages, such as security notices, transactional messages, or updates related to your use of the Services.
13. Controls For Do-Not-Track Features
Most web browsers and some mobile operating systems include a Do-Not-Track, or “DNT,” feature that signals your preference not to have data about your online browsing activities monitored and collected.
Because no uniform technology standard for recognizing and implementing DNT signals has been finalized, we do not currently respond to DNT browser signals or similar mechanisms.
If a standard for online tracking is adopted in the future that we are required to follow, we will update this Privacy Notice accordingly.
We honor Global Privacy Control (GPC) signals where required by applicable law. Browsers sending a GPC signal will be treated as having opted out of non-essential cookies and analytics.
14. United States Privacy Rights
In Short: If you are a resident of certain U.S. states, you may have specific privacy rights.
Depending on your state of residence, you may have the right to:
- Know whether we process your personal data
- Access your personal data
- Correct inaccuracies in your personal data
- Request deletion of your personal data
- Obtain a copy of your personal data
- Opt out of certain types of processing, where applicable
- Appeal a decision regarding your privacy request
We do not sell your personal information.
We may collect categories of personal information such as identifiers, internet or network activity, commercial information you submit, professional or employment-related information, and inferences related to your use of the Services.
We collect and use this information for the purposes described in this Privacy Notice.
15. International Users
If you access the Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate.
These countries may have data protection laws that differ from those in your jurisdiction.
Where required by applicable law, we take appropriate steps to protect your personal information when it is transferred internationally.
16. Security
In Short: We use reasonable safeguards to protect your personal information, but no system is completely secure.
We use reasonable technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, database, software system, or method of transmission over the internet is fully secure.
You use the Services and submit information at your own discretion and risk.
17. Updates To This Privacy Notice
In Short: We may update this Privacy Notice from time to time.
We may update this Privacy Notice to reflect changes to our practices, technologies, legal requirements, or Services.
The updated version will be indicated by an updated “Last updated” date at the top of this Privacy Notice.
If we make material changes, we may notify you by posting a notice on the website or by other appropriate means.
Your continued use of the Services after an update means you accept the revised Privacy Notice.
18. How Can You Review, Update, Or Delete Your Data?
Depending on applicable law, you may have the right to request access to the personal information we collect from you, request correction of inaccurate information, request deletion of your information, or withdraw consent to certain processing.
To submit a request, contact us using the information below.
We may need to verify your identity before fulfilling certain requests.
We may deny or limit a request where permitted by law, including where retaining information is necessary to comply with legal obligations, prevent fraud or abuse, resolve disputes, enforce agreements, or protect our rights.
19. Contact Us
If you have questions, concerns, or requests regarding this Privacy Notice or your personal information, please contact us at: info@digitalsurgeons.com
Design by The Resonance | Powered by GPC – The AI Transformation Company
Working Backwards is an independent tool from The Resonance. It is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., Working Backwards LLC, or the authors or publisher of Working Backwards: Insights, Stories, and Secrets from Inside Amazon. Amazon, Kindle, Prime, Alexa, and AWS are trademarks of Amazon.com, Inc. or its affiliates, referenced only to describe the methodology’s origin. All other trademarks belong to their respective owners.
9. Social Logins And Third-Party Authentication
In Short: If the Services allow you to sign in through a third-party account, we may receive certain information from that provider.
If you choose to register, log in, or authenticate using a third-party account, such as Google or another provider, we may receive certain profile information from that provider.
The information we receive may include your name, email address, profile picture, account identifier, and other information you choose to make available.
We use this information to create or manage your account, authenticate your access, provide the Services, and maintain security.
Your use of third-party authentication is also subject to the privacy policies and terms of the relevant third-party provider.