Blog
Working Backwards, in practice
Essays and analysis on the Amazon Working Backwards method, PR/FAQs, PRDs, and validating product ideas before you build.
- Analysis6 min read
What Separates a Strong Product Idea From a Weak One
A data-backed look at where product ideas actually break - and the one dimension that trips up the most of them.
- Method5 min read
Why Writing the Press Release First Kills Bad Ideas Cheaply
The forcing function behind the Kindle, Prime, and AWS - and why it works on a startup idea just as well.