PRD Template for SaaS

Use this after your PR/FAQ holds up. Keep it to one to three pages and treat it as a living document, not a contract.

1. 01

   Overview

   What is this and why are we doing it? Lift the customer and problem straight from your PR/FAQ.

   Example

   Ledger automates month-end close for finance teams under 50, who lose the first week of every month to manual reconciliation.

2. 02

   Goals & success metrics

   Name the outcomes and the measurable signals that prove you hit them. Prefer input metrics you control.

   Example

   Cut average close time from 6 days to 1; 80% of reconciliations auto-matched without manual touch.

3. 03

   Primary persona

   Who is the key user, their role, and their top pain points?

   Example

   Controller at a 200-person company; owns close; judged on speed and accuracy; drowning in spreadsheets.

4. 04

   Functional requirements

   List what the product must do, each with a priority (high / medium / low). Write them as outcomes.

   Example

   FR-1 (high): Auto-reconcile transactions across connected systems and surface only exceptions.

5. 05

   Scope & non-goals

   State explicitly what you are not building in this release. This is where scope creep dies.

   Example

   Non-goal for v1: multi-entity consolidation and custom reporting.

6. 06

   Assumptions & risks

   What has to be true, and what could break it?

   Example

   Assumes integration coverage for the top five accounting systems; risk is breadth of edge-case connectors.

Generate a PRD from your idea

Skip the blank page. Answer a short guided interview and Working Backwards fills the whole thing in - free to start.

Start your PR/FAQ