Use this template to pressure-test a SaaS idea before you build it. Fill each section in order; if the headline and problem don't land, fix the idea, not the wording.
- 01
Headline
One verb-driven line naming the customer or the change. Write it as a journalist would, not a tagline.
Example
Ledger closes the books in a day, not a week, for finance teams under 50.
- 02
Sub-headline
One sentence: who it's for and the outcome they get.
Example
For controllers at growing companies, Ledger automates the month-end close end to end.
- 03
The problem
Describe what the customer struggles with today - concrete and specific, before the solution.
Example
Month-end close is a manual scramble of spreadsheets, reconciliations, and chasing approvals - it eats the first week of every month.
- 04
The solution
Explain how the product solves the problem, in plain language a customer would understand.
Example
Ledger connects to your systems, reconciles automatically, flags only the exceptions, and routes approvals - so close takes a day.
- 05
Customer quote
A fictional but honest quote, present tense - it should only make sense if the product is genuinely good.
Example
We used to lose the first week of every month to close. Now it's done by Tuesday.
- 06
Customer FAQ
Answer what a real customer asks: price, how to start, what they need, how it differs from what they use now.
Example
How does pricing work? Per-seat monthly, with a free tier for one entity so you can run a full close before paying.
- 07
Stakeholder FAQ
Answer the harder questions: build cost, the single biggest risk, why now, and what has to be true to succeed.
Example
Biggest risk? Integration breadth - the product is only as good as the systems it connects to, so coverage is the make-or-break investment.
Generate a PR/FAQ from your idea
Skip the blank page. Answer a short guided interview and Working Backwards fills the whole thing in - free to start.
Start your PR/FAQ
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Working Backwards is an independent tool from The Resonance. It is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., Working Backwards LLC, or the authors or publisher of Working Backwards: Insights, Stories, and Secrets from Inside Amazon. Amazon, Kindle, Prime, Alexa, and AWS are trademarks of Amazon.com, Inc. or its affiliates, referenced only to describe the methodology’s origin. All other trademarks belong to their respective owners.