Use this template to pressure-test a SaaS idea before you build it. Fill each section in order; if the headline and problem don't land, fix the idea, not the wording.
- 01
Headline
One verb-driven line naming the customer or the change. Write it as a journalist would, not a tagline.
Example
Ledger closes the books in a day, not a week, for finance teams under 50.
- 02
Sub-headline
One sentence: who it's for and the outcome they get.
Example
For controllers at growing companies, Ledger automates the month-end close end to end.
- 03
The problem
Describe what the customer struggles with today - concrete and specific, before the solution.
Example
Month-end close is a manual scramble of spreadsheets, reconciliations, and chasing approvals - it eats the first week of every month.
- 04
The solution
Explain how the product solves the problem, in plain language a customer would understand.
Example
Ledger connects to your systems, reconciles automatically, flags only the exceptions, and routes approvals - so close takes a day.
- 05
Customer quote
A fictional but honest quote, present tense - it should only make sense if the product is genuinely good.
Example
We used to lose the first week of every month to close. Now it's done by Tuesday.
- 06
Customer FAQ
Answer what a real customer asks: price, how to start, what they need, how it differs from what they use now.
Example
How does pricing work? Per-seat monthly, with a free tier for one entity so you can run a full close before paying.
- 07
Stakeholder FAQ
Answer the harder questions: build cost, the single biggest risk, why now, and what has to be true to succeed.
Example
Biggest risk? Integration breadth - the product is only as good as the systems it connects to, so coverage is the make-or-break investment.
Generate a PR/FAQ from your idea
Skip the blank page. Answer a short guided interview and Working Backwards fills the whole thing in - free to start.
Start your PR/FAQ
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