The method inverts conventional planning. A normal roadmap starts with a capability and pushes it toward a market; Working Backwards starts with a specific customer's problem and reasons backward to the smallest thing that solves it.
It became Amazon's default for major launches in the early 2000s and shaped the Kindle, Prime, and AWS. The core artifact is the PR/FAQ, and the core test is the so-what test.
Write the press release before you write the code
Turn your idea into an Amazon-style PR/FAQ, a scored verdict, and a PRD - free to start.
Start your PR/FAQ
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Working Backwards is an independent tool from The Resonance. It is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., Working Backwards LLC, or the authors or publisher of Working Backwards: Insights, Stories, and Secrets from Inside Amazon. Amazon, Kindle, Prime, Alexa, and AWS are trademarks of Amazon.com, Inc. or its affiliates, referenced only to describe the methodology’s origin. All other trademarks belong to their respective owners.