PR/FAQ

A PR/FAQ (Press Release + Frequently Asked Questions) is the core Working Backwards artifact: a one-page mock press release announcing a finished product, followed by the questions customers and stakeholders would ask. It is written before the product exists, to decide whether it's worth building.

The press release states the customer, the problem, the solution, and a customer quote in plain language. The FAQ handles everything the release leaves out - pricing, mechanics, build cost, risks, and timing.

If the idea can't be made compelling and honest on one page, building it won't fix that. The PR/FAQ catches weak ideas in a document instead of in production.

Write the press release before you write the code

Turn your idea into an Amazon-style PR/FAQ, a scored verdict, and a PRD - free to start.

Start your PR/FAQ

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Working Backwards is an independent tool from The Resonance. It is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., Working Backwards LLC, or the authors or publisher of Working Backwards: Insights, Stories, and Secrets from Inside Amazon. Amazon, Kindle, Prime, Alexa, and AWS are trademarks of Amazon.com, Inc. or its affiliates, referenced only to describe the methodology’s origin. All other trademarks belong to their respective owners.