The term borrows from computing: a single thread does one job at a time. Pairing an STL with a small, dedicated (two-pizza) team is how Amazon structures its most important bets.
It directly addresses the failure mode where an initiative is 'everyone's job' and therefore no one's.
Write the press release before you write the code
Turn your idea into an Amazon-style PR/FAQ, a scored verdict, and a PRD - free to start.
Start your PR/FAQ
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