PR/FAQ Template for an AI Product

The trap with AI products is selling the technology instead of the outcome. Write the press release as if the AI were invisible - describe what the customer gets, then let the FAQ handle accuracy and trust.

1. 01

   Headline

   One verb-driven line naming the customer or the change. Write it as a journalist would, not a tagline.

   Example

   Brief drafts your first-pass legal contracts in minutes, ready for a lawyer to refine.

2. 02

   Sub-headline

   One sentence: who it's for and the outcome they get.

   Example

   For small businesses without in-house counsel, Brief turns a plain-English request into a solid draft.

3. 03

   The problem

   Describe what the customer struggles with today - concrete and specific, before the solution.

   Example

   Small businesses either overpay for a lawyer on routine contracts or copy a risky template they don't understand.

4. 04

   The solution

   Explain how the product solves the problem, in plain language a customer would understand.

   Example

   Brief asks a few questions, drafts a tailored contract, explains each clause in plain English, and flags what a lawyer should review.

5. 05

   Customer quote

   A fictional but honest quote, present tense - it should only make sense if the product is genuinely good.

   Example

   I got a usable NDA in five minutes and understood every clause for the first time.

6. 06

   Customer FAQ

   Answer what a real customer asks: price, how to start, what they need, how it differs from what they use now.

   Example

   Is it accurate? Brief produces a first draft, not legal advice - it always flags clauses for professional review and never claims to replace a lawyer.

7. 07

   Stakeholder FAQ

   Answer the harder questions: build cost, the single biggest risk, why now, and what has to be true to succeed.

   Example

   Biggest risk? Trust and liability - one bad clause presented confidently is the failure mode. Accuracy and clear limits, not coverage, are the priority.

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