Future Press Release

A future press release is a press release written in the present tense for a product that doesn't exist yet. It describes the finished product on its launch day - headline, problem, solution, and customer quote - as a forcing function to keep the team focused on the customer rather than the technology.

It's the 'PR' half of a PR/FAQ. Writing it first prevents the most common failure mode in product planning: falling in love with a solution before confirming anyone wants the outcome.

Because it's written for a customer to read, it has no room for internal jargon, P&L details, or competitive obsession - only the value the customer actually receives.

Write the press release before you write the code

Turn your idea into an Amazon-style PR/FAQ, a scored verdict, and a PRD - free to start.

Start your PR/FAQ

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Working Backwards is an independent tool from The Resonance. It is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., Working Backwards LLC, or the authors or publisher of Working Backwards: Insights, Stories, and Secrets from Inside Amazon. Amazon, Kindle, Prime, Alexa, and AWS are trademarks of Amazon.com, Inc. or its affiliates, referenced only to describe the methodology’s origin. All other trademarks belong to their respective owners.