Customer Obsession

Customer obsession is the first of Amazon's leadership principles: leaders start with the customer and work backward. They earn and keep customer trust, and while they watch competitors, they obsess over customers - letting customer needs, not internal convenience, drive decisions.

It's the philosophical root of Working Backwards. The press-release-first format exists to operationalize customer obsession: by writing for the customer before building, the team can't help but center the customer's outcome.

Write the press release before you write the code

Turn your idea into an Amazon-style PR/FAQ, a scored verdict, and a PRD - free to start.

Start your PR/FAQ

Related

• Working Backwards
• The complete guide

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