Customer Obsession

Customer obsession is the first of Amazon's leadership principles: leaders start with the customer and work backward. They earn and keep customer trust, and while they watch competitors, they obsess over customers - letting customer needs, not internal convenience, drive decisions.

It's the philosophical root of Working Backwards. The press-release-first format exists to operationalize customer obsession: by writing for the customer before building, the team can't help but center the customer's outcome.

Write the press release before you write the code

Turn your idea into an Amazon-style PR/FAQ, a scored verdict, and a PRD - free to start.

Start your PR/FAQ

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Working Backwards

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Working Backwards is an independent tool from The Resonance. It is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., Working Backwards LLC, or the authors or publisher of Working Backwards: Insights, Stories, and Secrets from Inside Amazon. Amazon, Kindle, Prime, Alexa, and AWS are trademarks of Amazon.com, Inc. or its affiliates, referenced only to describe the methodology’s origin. All other trademarks belong to their respective owners.